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Sphesihle KHANYILE

Extreme and the Exceptional:A Multimodal Critical Discourse Analysis of Social Media Representations of Neo-Pentecostals in South Africa

Revista romana de jurnalism si comunicare, nr. 4 (56), an XII (XVI), 2017

rubrica: Media, religion and popular culture

pagini: 48-66

rezumat

The rise of new media, more specifically social media, has galvanized and radically revolutionized how Christian religiosity is performed, experienced and expressed in (South) Africa. Social media has transmogrified orthodox modes of religious engagement. Religious engagements and practices have become highly reliant on social media, in both their mediation, appropriation for the focal projects of evangelization and visibility. Therefore, it is relevant to reconcile social media with deeper inquires relating to social life. Recently, social media has been instrumental in the sect of Neo-Pentecostalism permeating and penetrating African geographies. The paper analyses performances, practices and ideologies represented on the Facebook page of Prophet Penuel Mnguni’s End Times Disciple Ministries.

cuvinte cheie

Social Media, Multimodality, Critical Discourse Analysis

rezumat (a doua limbă):

Les nouveaux médias, plus spécifiquement les médias sociaux, ont changé radicalement la façon dont la religiosité chrétienne est performée, expérimentée et exprimée en Afrique (du Sud). Les médias sociaux ont métamorphosé les modes orthodoxes d’engagement religieux. Récemment, les médias sociaux ont joué un rôle dans la propagation de la secte du néo-pentecôtisme dans les regions africaines. L’article analyse les performances, les pratiques et les idéologies représentées sur la page Facebook du prophète Penuel Mnguni. Mnguni a fait des vagues internationales en motivant les fidèles à consommer des serpents en signe de connexion divine.

cuvinte cheie (a doua limbă):

Médias sociaux, analyse critique, nouveau pentecôtisme

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.