Instructions for authors

Editorial Board

back    view    download

subscription based access article

Katarzyna JAROSZ

Kitschoutput Interpretation of Archaeology and Problems with the Commercialisation of Science

Romanian Journal of Journalism and Communication, issue 1 (34), year VI (X), 2011

section: Scientific Journalism

pages: 14-19

abstract

The aim of this paper was to analyze what are the mechanisms and techniques of science commercialization in the second half of the XX century. The object of the analysis were the articles published in the years 1945-2000 in 5 leading popular sciences monthly magazines in Poland. 762 articles were analyzed. Several techniques and stylistic means were observed the aim of which is present archaeology as a mysterious science, based very often on the intuition, not on the scientific methods. There are mistakes in dating, the facts are distorted in order to support the adventurous character of the archaeology

keywords

kitsch, archaeology, popular science, reality distortion, mystery

abstract (second language):

Le but de cet article est l’analyse quelles sont les mécanismes et le techniques de la commercialisation de la science dans la seconde moitié du XXème siècle. L’objet de cette analyse ont été les articles publiés dans les années 1945-2000 dans 5 les plus importants revues mensuelles en Pologne, qui popularisent la science. On a analysé 762 articles. On a observé de divers techniques et moyens stylistiques, dont le but est présenter l’archéologie comme une science mystérieuse, basée sur l’intuition, pas sur les méthodes scientifiques. il y a des erreurs dans al datation, des faits sont déformés pour souligner le caractère aventureux de l’archéologie.

keywords (second language):

archéologie, kitsch, science populaire, choqué, mystère

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.