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Bajram KOSUMI

Developing online journalism in Kosovo and shifting to business, rather than information

Romanian Journal of Journalism and Communication, issue 2 (59), year XIV (XVIII), 2019

section: MediAnalyses

pages: 36-42

abstract

Online journalism in Kosovo (news portals, some television and, radio) is changing its social status: from information companies turning into pure business companies, or become part of large business companies. Moreover, for the first time in its history, journalism is partnered with business and governments, while treating its audience as an asset. The fundamental question raised in this article is: has journalism finally moved away from partnering with the public?

keywords

audience, business, government, online media, social status

abstract (second language):

Le journalisme en ligne au Kosovo change son statut social: des sociétés d’information se transformant en sociétés commerciales pures ou faisant partie de grandes sociétés commerciales. De plus, pour la première fois de son histoire, le journalisme est associé aux entreprises et aux gouvernements, tout en considérant son public comme un atout. La question fondamentale posée dans cet article est la suivante: le journalisme a-t-il finalement cessé de s'associer au public? Sinon, le journalisme en ligne marque-t-il la fin du partenariat journaliste-public?

keywords (second language):

audience, entreprises, gouvernement, médias en ligne, statut social

 Accredited Publication by the National Council of
 Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest.