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subscription based access article
Sphesihle KHANYILE
Extreme and the Exceptional:A Multimodal Critical Discourse Analysis of Social Media Representations of Neo-Pentecostals in South Africa
Romanian Journal of Journalism and Communication, issue 4 (56), year XII (XVI), 2017
section: Media, religion and popular culture
pages: 48-66
abstract
The rise of new media, more specifically social
media, has galvanized and radically revolutionized
how Christian religiosity is performed, experienced
and expressed in (South) Africa. Social media has
transmogrified orthodox modes of religious engagement.
Religious engagements and practices have become
highly reliant on social media, in both their
mediation, appropriation for the focal projects of
evangelization and visibility. Therefore, it is relevant
to reconcile social media with deeper inquires
relating to social life. Recently, social media has been
instrumental in the sect of Neo-Pentecostalism
permeating and penetrating African geographies. The
paper analyses performances, practices and ideologies
represented on the Facebook page of Prophet Penuel
Mnguni’s End Times Disciple Ministries.
keywords
Social Media, Multimodality, Critical Discourse Analysis
abstract (second language):
Les nouveaux médias, plus spécifiquement les
médias sociaux, ont changé radicalement la façon
dont la religiosité chrétienne est performée,
expérimentée et exprimée en Afrique (du Sud). Les
médias sociaux ont métamorphosé les modes
orthodoxes d’engagement religieux. Récemment, les
médias sociaux ont joué un rôle dans la propagation
de la secte du néo-pentecôtisme dans les regions
africaines. L’article analyse les performances, les
pratiques et les idéologies représentées sur la page
Facebook du prophète Penuel Mnguni. Mnguni a fait
des vagues internationales en motivant les fidèles à
consommer des serpents en signe de connexion divine.
keywords (second language):
Médias sociaux, analyse critique, nouveau pentecôtisme
Accredited Publication by the National Council of
Higher Education Scientific Research (code 779), as B+, and indexed full text by EBSCO and ProQuest. |
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